I was approached by a lovely singer Tzarina few month back. She asked me to create a brand to promote her in one of the local gigs. I was faced with a challenge to portray her vibrant personality in a simple poster and under a short deadline.

Work in Progress

I’ve started by searching for appropriate typeface that would be bold, playful and stand out. I also been looking for something that will withstand time therefore I chose Optima. The rest of typefaces seemed like would date very soon in similar way as rustic brush calligraphy been overused in the past few years and wouldn’t look up to date.

Fortunately for me Tzarina had an idea of a mark/logo so we didn’t have to start of blank.

Final Outcome